by warthog9
How Google Matches Up Adwords Advertisers With Websites Displaying Adsense
Article by Danny Wirken
Introduction to Adwords and AdsenseGoogle Adwords and Adsense are two sides of the same coin. They work hand in hand to deliver targeted ads to prospective customers and create revenue for advertisers, website owners, and of course - Google.Adwords is a targeted ad system offered by Google to advertisers. Advertisers submit a list of keywords or phrases for their ads, which triggers them to be shown on a website or in Google's search engine results pages (SERPs). Advertisers pay Google for each click the ads generate.Adsense, on the other hand, is an ad serving program that allows website owners
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